digital marketing

Google Algorithm Update May 2022


Key Takeaways from the Google Algorithm Update 

  • Expect repercussions that will be widely evident, such as changes in search ranks.
  • Core updates are “wide” in that they don’t focus on any one issue. Instead, they aim to enhance Google’s systems as a whole.
  • The greatest advice for minimizing the effects of a core Google algorithm update is to concentrate on delivering the finest content possible.
  • Every few months, there are major core changes. Sites may take some time to recover from one upgrade before the next one is released.
  • Recovery is not always assured by improvements. But doing nothing would be all but certain that there won’t be any progress.
  • The Google algorithm update will also impact the SEO.

Google announced the launch of a fresh upgrade to the core search engine algorithm on May 25, 2022. The most recent Google algorithm update was made in November 2021.

We believe this is the perfect time to report on the impact of this May 2022 core upgrade because the impact of this update was felt very quickly — within 24 hours of the announcement.

The above screenshot is from Google sharing the Google algorithm update for 2022. Here, Google emphasized in the statement its long-standing advice that fundamental improvements should help the entire ranking process by making search results more relevant and “keeping pace with the evolving nature of the web.”

Several times a year, Google’s algorithm is updated with these changes. Google, however, only announces adjustments that are likely to affect ranks broadly.

The main goal of updates is to improve the relevance of search results for users. “Even though the upgrade started on 25th May 2022, it took 1-2 weeks to spread out completely.” – Google.

What is this Core Update Exactly?

You might have observed several fluctuations in SERP – where some websites instantly gained ranking but lost those in a few days. Google algorithm update in 2022 was to blame for these instabilities. Instead of a targeted patch to pinpoint a particular issue, it signifies an overall adjustment to Google’s core algorithm and general search ranking structure. That is why Google refers to it as “wide.” With the primary objective of delivering rank to pages that best address a search query, it deciphers signals from web pages (such as keywords and links).

The major goal of a core update at Google is to increase the precision of its search results. They stated on Twitter that this one was intended to help pages that were “previously under-rewarded.” Resulting of a new set of ranking criteria, it appears as though Google is refreshing its search results.

As a result, when the update’s deployment was complete, your website may have moved up, down, or even remained in the same position on the SERP.

If you think your website was impacted, you can check for these three visible signs:

  • Did your statistics suddenly change?
  • Whether your search engine rating dropped gradually over time or all at once?
  • Is there a significant rise that persists for more than a couple of weeks?

If you see any of these changes — or all of them — on your web pages, the most recent wide-core algorithm update is probably to blame. But a decrease in search engine rankings does not always mean that a website is being punished. They are only being reassessed in light of newly published material since the last update.

Consequences of Google Algorithm Update

The primary algorithm modifications attempt to more effectively tailor search results to consumers’ requirements. The position of the page may change, both upward and downward.

However, it’s important to keep in mind that such variations are common and may even settle throughout the “rollout” or the period when the update is put into effect. There is still hope for people whose pages’ rankings have plummeted since the change because patches frequently appear a few weeks later.

Wrapping Up

Accordingly, if this upgrade has had an impact on your website, you can execute a few important fixes, depending on how severe the damage was. However, how can you gauge that seriousness? To make sure that no penalties were imposed on the website that might be noticed in the Google Search Console, our SEO Services specialists can assist.