Data-Driven Techniques: How Digital Marketing Agencies Are Powering Clicks into Customers?

To exist on social media as a brand or business is one thing, but to be seen and be engaged with via clicks by customers is what makes an impact. Supporting the concept of “clicks” in digital marketing, Hostinger’s statistics mention that the first result that pops up on Google generates 39.8% of all clicks. Additionally, if the first result is a featured snippet, meaning some portion of text from the brand’s website, the click through rate boosts up to 42.9%.

Powering clicks into customers undertakes the knowledge of data-driven techniques in marketing. In simple terms data-driven technique is digital marketing strategy and decisions that are primarily based on data and its analytics. Data driven marketing involves using data to segment the target audience and use a personalized approach to optimize results and track the results.  

The core of a data-driven top digital marketing agencies are in working with cutting-edge data analytics platforms and the ability to study real-time metrics across a varied range of social, search, digital, and paid media platforms. While it is no rocket science to understand and read the analytical metrics that suggest how well your social media marketing campaigns are doing, it takes efficient data-driven techniques to improve on your social credentials and presence among the target audience.

The right digital marketing agency for small business like Webteasor can not only detect analytical patterns but also identify scope for improvement and personalize brand campaigns for maximum impact. Some of the benefits of using data-driven techniques for digital marketing include:

• Efficient Customer Experience: Data-driven marketing techniques focus on making use of in-depth customer and target audience profiles that make a customer’s experience better. According to Harvard Business Review, 73% of customers felt like they have not been able to connect in a personal way by a company’s website. Additionally, nearly half of the consumers mentioned that they left the website of a business and shifted to another business because their website experience was poor.

Hence, data-driven marketing techniques make the customer experience better and build trust between the brand and consumer, resulting in a positive customer experience.

• Enables curation of relevant content: According to data from Digital Information World, 74% of consumers felt frustrated by spotting irrelevant content from brands while PR Newswire stated that customers won’t consider undertaking offers unless a brand personalizes the deals according to their previous interactions.

Making use of such digital data, businesses can curate relevant content that appeals to their target audience. Data-driven marketing agencies use analytics tools to personalize creatives, visuals, and content that the brand’s target audience prefers to interact with, resulting in delivering the correct message.

• Spend Optimization: Channeling marketing expenditure into the right data-driven marketing techniques will result in better return on investment. However, a common challenge for brands is to determine where their advertising budget is getting wasted.

Moreover, data-driven digital marketing paired with analytics tools allows marketing agencies to figure out the part of the advertising budget having the most and least impact in terms of brand awareness, brand image, and conversions. Hence, data driven tactics save brands and businesses from incurring losses in the marketing department.

While the importance of data-driven marketing tactics are understood, let’s take a look at some of the-

Data-Driven Techniques Top Digital Marketing Agencies Use For Maximum Advantage In 2024

• Using First-Party Data: While top digital marketing agencies used to rely on second and third-party data as well as educated guesses when powering clicks into customers. However, Safari, Chrome, Bing, and Firefox like portals that control more than 90% of the browser market share have declared solidifying privacy restrictions in the future making it ideal for agencies to rely on first-party data.

First-party data like the website traffic data of a business’ webpage or social media analytics that showcase popular product or service pages, help curate performance-based content. Since this is data captured from the brand’s own audience it is better to rely on the same.

• Personalizing Website Experiences: One of the most important outcomes of using data-driven marketing techniques is to personalize the website experience of your target audience based on their past interactions with the webpage. Digital marketing agency for small businesses can use the past history of the website and curate a ‘recommendations’ carousel which can recommend other services and products to consumers based on what others buy in combination.

Adding special discounts and coupon codes based on consumer preferences, festivals and other occasions also helps personalize website experiences leading to consumer conversion and retention.

• Utilizing Segmentation: Segmentation is an essential part of data-driven marketing techniques as it divides the audience into precise groups based on shared behaviors or characteristics of the target audience. Utilizing segmentation enables brands to deliver personalized and targeted messages/ emails that reverberate the specific needs and interests of the consumers.

Segmentation involves analyzing customer data like purchase history, engagement levels, and demographics to curate profiles of multiple consumers for understanding their preferences better. Then, brands can curate appealing marketing messages, content, and offers that cater to the needs of each segment.

• Utilizing Video Marketing: Video marketing is one of the most result-oriented marketing techniques and is also a dynamic medium of storytelling for brands. Experimenting with multiple video formats is important to understand what the audience resonates with the most.

As for data, top digital marketing agencies can analyze the performance metrics of the video marketing formats to curate content based on what captivates the audience. The combination of data and video marketing contributes to an efficient communication approach that is dynamic and authentic.

The Bottom Line-

While it is easy to understand the benefits and techniques of data-driven marketing, businesses and brands require the expertise of top digital marketing agencies like Webteasor to remain relevant amongst their target audience. We help businesses find the right balance between traditional and digital marketing with growth-oriented results emerging from the content we curate.

Connect with our marketing team and pick the best and most result-oriented digital marketing strategy for your company and bash your business’ sales and revenue!