digital marketing ppc seo

What Is The Difference Between SEO And PPC (Google Ads)?


The broad world of digital marketing is brimming with untapped opportunities for your company to thrive. For companies trying to build their online presence are focusing on various digital marketing techniques and tools.

Today, we are going to discuss the most debatable topics in the digital marketing industry – SEO and PPC. Though both of these have the same aim – driving website traffic, these are used by keeping a perspective in mind. Lead nurturing may be accomplished through both SEO and PPC advertising. But, if you had to choose only one digital marketing strategy, which would it be? PPC advertising or SEO Services.

The goal of SEO is to increase organic traffic to your website by optimizing its content to rank higher in Google’s organic search results. PPC, on the other hand, is focused on selecting keywords for which you want to appear at the top of Google’s search results and then paying to be there: you must then pay Google for each click-through.

Difference Between SEO and PPC

1. Rankings

Your ad’s placement is determined by a variety of factors like keywords, budget, ad extension, etc. but depending on your quality score, the landing page will either appear above or below the organic results.

Only the middle of the page may show organic results. The on-site and off-site SEO optimization of your website will determine whether your listing appears in the top positions or on the first pages. And just like PPC, SEO has other factors that help in the determination of ranking.

2. Conversions

PPC visitors are more likely to convert than search visitors if your ad campaigns are properly targeted and optimized. The reason for this is that a web page might rank for several keywords, therefore the search visitor may not be seeking the precise content displayed on that page.

On the other hand, SEO might take more or less than 3 to 5 months to convert. As it is an organic process and it doesn’t have specific targeting, the conversion rate is slow, but once SEO starts working, there is no looking back.

3. Traffic

SEO generates far more traffic than PPC and is even cost-effective. Thus, if you can rank your website for the keywords you desire, you will receive significantly more traffic than if you pay for those terms.

This is because if your website is on the first page, you can anticipate a constant flow of traffic without having to spend anything more. PPC advertising receives more hits than organic ads, however, this comes at a higher cost.

4. Cost

SEO is usually done on a retainer or monthly basis for a set period of time. You must optimize your site on a regular basis and make significant modifications when Google or another search engine updates its algorithms. Working with a reliable SEO Agency will help you to extend your SEO efforts and rank your website on the search engines.

On the other hand, buying media is part of PPC. Depending on your objectives, that budget can be small or large. In most cases, an agency will charge you a flat fee or a percentage of your total spending. As the market shifts and keywords become more or less competitive, PPC expenses rise and fall.

5. Targeting

PPC allows you to target your audience with pinpoint accuracy. When you create a PPC Management campaign, you’ll decide who you want to target with your adverts. Do you have a certain geographic location in mind? People, who have certain interests? Are there age groups? PPC is capable of achieving this.

Audience targeting is not possible with SEO. To get around this, a reputable agency can create an SEO strategy that targets people who are interested in specific topics. What SEO can’t do is target a certain group of people.

Wrapping Up

If we talk about which one is best then there will be a pin-drop silence – as both PPC and SEO have separate benefits, which help companies to rank higher on the search engines. Thus, based on your business needs you can decide which strategy works for you.

Have you determined whether SEO or PPC advertising is best for your company? Well, the choice is yours. Connect with Webteasor Technologies to get expert advice!